Successful organizations are filled with people who understand why they work together and who strongly support the organization’s goals.
Who are we, and what are our goals? The Lupus Foundation of America is defined by the disease we fight and the people we help. The disease is serious and relentless - and so are we. People who have the disease are often confused, usually brave, and always under the threat of a new health crisis. For them, we offer the best answers available, the support of caring people, and referrals to expert physicians. We are their allies in the search for a cure and in the quest for resources to fund research.
That’s who we are and what we do. To capture his in a simple powerful statement, we say the following: The Lupus Foundation of America is the only national force devoted to solving the mystery of lupus—one of the world’s cruelest, most unpredictable, and devastating diseases-while giving caring support to those who suffer from its brutal impact.
The Lupus Foundation of America, Arkansas Chapter is part of a national force devoted to solving the cruel mystery of lupus while providing caring support to those who suffer from its brutal impact. We work with local health professionals and volunteers to provide information and programs to ensure people with lupus and their families get answers and health professionals know about new means to diagnose and manage the disease.
With the help of informed volunteers and committed supporters, we conduct activities to increase awareness of lupus, we rally support for those who are affected by lupus and advocate on their behalf, and we raise money to support research and education programs so everyone affected by lupus can have an improved quality of life.
Listen to what one lupus says about her unexpected journey with lupus.
Elements of the Lupus Brand Voice
Lupus is complex, difficult to explain, and misunderstood. Since people with the disease may not look sick, they may suffer from lack of sympathy and support as well as from physiological harm. When it comes to the emotional turmoil, and suffering of lupus, we get it. We Care. We’re here to listen and to make sure that everyone with lupus gets answers and support.
While some people live a full life with the disease, lupus can be fatal. That’s why lupus needs everyone’s attention now. We can’t let our nation’s leaders lose interest in lupus, and we keep the pressure on until we find a cure. Our communications have vibrancy and drive. If necessary to advance the cause, we can be edgy and defiant.
We could use a lot of medical terms and non-profit jargon, but we prefer not to. Our communications are straightforward, direct and easy-to-understand. After all, our purpose is absolutely clear - to solve the cruel mystery of lupus and to help those who suffer from it. Our
Communications must be absolutely clear too!
Clinical Trials for Lupus: Dr. Cummins Lue and Dr. Jennifer McCallum - Little Rock Diagnostic Clinic - 10001 Lile Drive - Little Rock, AR - 501-227-8000